How to Create a Content Marketing Strategy for Personal Brand in 2021
It's important to realize what a personal brand is before going into how to craft your personal content marketing plan. In our socially linked culture, it's a necessity. Your personal brand lets you interact with prospective employers, consumers, associates, and so on, regardless of industry or position.
They shape expectations that build the brand from the moment you communicate with individuals. But you'll put yourself on a clearer road to reaching your goals if you create a personal content marketing campaign for your company. In order to build your personal content marketing campaign, here are some steps you can follow.
1. Be authentic in your approach
Being genuine is the most important thing to consider when designing a content marketing campaign. Your attitude, your beliefs, and what you're passionate about should be compatible with everything you speak, do and write. And if it's not, the deception of the material would come through.
Having a strong personal brand can establish trust in your audience. A new study showed that 50% of consumers buy on the brand's confidence or their faith. And if those values match, around 70% of first-time clients would make a purchase dependent on your values. All you need to focus on is your brand, so be yourself.
Your personal brand isn't just there to drive your profits or make money off you. This is the core of who you are and why you're doing what you're doing, and it's about more than just money. Your individual brand puts humanity back into a corporation. This works for organizations of all types. First, you don't need to be an expert in your profession. The trick is to be true to who you are at the moment.
2. Specify your goals
Document your path to the top and bring along with you your viewers. It is a lot smarter approach to start tiny and develop over time than to believe you already know all the answers. Establish your ambitions for your brand. Writing down your priorities is the first step to developing your content management plan. Tell yourself if you could be improved by your personal brand.
Your content promotion plan should be an actual text that can be opened up and read by you. Then you need to set smaller targets that are more precise. Over time, your particular objectives will undoubtedly change, but your overarching objective should remain the same.
3. Blog Weekly
One of the best things about our new age is that you can post material as quickly as possible. You build a community and put yourself as an expert by frequently writing on related topics that concern your target audience. This will allow you to become a reliable resource for knowledge in your niche over time.
Focus on subjects you know about, and which appeal to the audience you want to draw, to create a personal brand of blogging. Speak to your reader personally, and share private stories, memories, and anecdotes. With the aim of entertaining, and inspiring your readers, provide useful content.
Since it takes a long time for blogging to reap rewards, it is important to publish regularly. Writing just a few blog posts on your website would not have the outcomes provided by daily blogging. When it comes to online real estate and blogging, having your own home base (web page) is favored. Platforms such as LinkedIn, though, offer publication of content and improve the chances of being heard.
In order to improve the reputation and legitimacy of your personal brand, guest blogging on authority, and business niche pages can also be considered. Writing for these websites allows you access to their broad-based readers and offers more social facts.
4. CREATE, SHARE & AMPLIFY THE IMPACT OF YOUR CONTENT USING A GOOD BLEND OF STRATEGIES
If you have content ready, make sure to share it so it can be accessed by anyone in need. This includes, of course, making sure to update it on your personal and business blogs. But you can still find opportunities outside of your immediate circle to extend your power.
Guest blogging on an influencer's website, contributing guest posts to a prominent newspaper inside your space, nominating yourself for speaking engagements, and attending meetings and activities within your areas of interest may be options for this.
Don't skip the chance to generate extra content when you are on-site if you attend functions. At busy, noisy conferences and events, shooting recordings, sharing session recaps, and agreeing to interview other attendees are perfect ways to optimize your exposure, which can go a long way towards bringing your brand persona into the limelight.
Consider content repurposing across the platforms you own to amplify the omnipresence and impact of your content!
5. Live in Conversations!!! (I can’t stress enough!)
Each month, 1.2 billion people use Facebook Messenger to engage actively with families, colleagues, and known ones. Many individuals use Messenger applications actively than they even use social media networks such as Email, Facebook, Instagram, and so on.
Per month, people also share one billion messages with companies on Messenger. It's been the main medium of contact for others. Yet we cannot ignore that it is, first of all, a medium for dialogue. Since it's the essence of the site, marketers need to retain the conversational element.
Brands need to be able to deliver a more customized consumer service in real-time. Around 50% of clients are more likely to shop with a brand they will promote, making it worthwhile for enterprises to try introducing new, more imaginative conversational UIs. Businesses can use messenger-focused chatbots as an affordable way to deliver customized content to consumers, offer unique offers, and recommend transactions.
Artificial intelligence has become a hot subject in marketing over the years, but AI is a vague concept that encompasses a wide variety of technologies. Artificial intelligence implies any technology that aims to emulate human intelligence, covering a broad variety of capabilities, such as chatbots.
The toughest part of crafting a content marketing strategy is actually sitting down, and setting aside intentional time blocks to plan out your content marketing. So, in the content creation, planning, batching, scheduling, posting, monitoring to content repurposing, you should set deadlines for every step. Dedicate system, automation, workflows to run on a weekly schedule so that you never miss a deadline, and for you to avoid overwhelm when the workload gets tougher.
If this seems like a daunting task, simply reach out to me via the comments below or book a virtual session with me for a complimentary 1:1 discovery call. You will gain clarity on where you are now, your missing gaps to reach where you want to go, and the ACTIONABLE steps to draw closer to your goals.
‘Til my next post, BOSS!
All my best,
Sherlene